Logo
- The logo originates from WIKA as the Holding company, supplemented with the word “BETON” to directly indicate that the company operates primarily in the concrete industry.
- The logo`s shape resembles a key silhouette, symbolizing security and trust, highlighting WIKA Beton`s emphasis on trustworthiness and commitment to its customers.
- The “O” in BETON depicts one of WIKA Beton`s flagship products, the precast concrete produced using the spinning method.
- Two bold lines framing the word BETON symbolize strength in dominating the precast industry market and firmness in implementing good corporate governance.
- The use of a slim and bold font for BETON suggests the company operates on a lean system.
- Blue, a distinctive color of the WIKA Group, represents innovation and technology.
- The red circle signifies courage in leading and inspiring the precast industry.
- The green circle reflects the company`s commitment to environmental protection and sustainable social life.
- The red circle breaking through the line symbolizes change or transformation.